Fans of the upcoming Toyota/Subaru JDM 086A compact sports car might be a little disappointed with current rumors out of Japan, a decent power drop is on the cards in order to lower emissions and make the car more economical.
It’s well established now that the JDM 086A will take center stage at Toyota’s stand at the Tokyo Motor Show (TMS) in October, with many fans of the AE86, both young and old(er) relieved that the car wasn’t axed in the wake of the global economic crisis. With new reports though it now seems that the specification of the JDM 086A will change slightly once again to meet other criteria, that being the dreaded “eco car” movement and a switch to a much older target market than what was first considered.
Firstly, the power output. We should now expect the 086A’s FJ20 2000cc boxer four to produce 160PS, a good 40PS less than was previously quoted which is all due to stricter economy and emissions targets. Toyota/Subaru haven’t let this dilute the performance as we’re told the car has also lost some weight in order to keep a respectable power to weight ratio. We’re not told how much weight was trimmed or even how much the revised car now weighs in total, but it’s apparent both Toyota and Subaru are under increasing pressure to produce a car that can be marketed as an “eco car” in Japan.
Marketing is one of the big subjects involving the 086A and its presence at the TMS is primarily to gauge crowd reaction. The car that will be exibited will include styling cues that could very well be changed before the car goes to production giving show goers the opportunity to express their like or dislike of the design. It goes to show how serious Toyota is about the success of the 086A and the lengths taken to ensure that their development team are well aware of what the market is thinking. If you can make it to the TMS or not, make sure you leave your opinion online because Toyota and Subaru are listening!
In a surprising but understandable move Toyota and Subaru have also revised the marketing strategy of the 086A to focus on a core 30 – 50 year old target market. In previous reports we were told that the target market would be of a younger age to appeal to the new wave of FR sports car enthusiasts, however we’re now told that Toyota plans to cash in on older car enthusiasts who bought, or grew up with the original AE86. Nostalgia could play a big part in Toyota’s marketing campaign which, in Japan at least, could work very well indeed given the relatively low asking price of 2,500,000 JPY.
The 086A is still expected to debut towards the end of 2011.
Words: Justin Karow
Image: Best Car