You have to admit, anyone with a properly functioning brain, eyes and genitalia would agree that Mazda’s KODO design language brings out spectacularly beautiful cars.
Given the chance, the designers could most likely make a plastic surgery “NOPE-tastrophe” like Jocelyn Wildenstein look good.
Mazda has recently unveiled the lovingly crafted 2015 MX-5 which brought about the first 2 door in their new design theme. Shortly after, I’m refreshed with the sight of the new Mazda 3 which cooked up this thought like a batch of meth;
I wonder what it would look like with 3 doors?
History has shown us that Mazda has had a compact 3 door in its regular line up, and the more exclusive GT-X, GT-Ae and GT-R for the performance orientated driver in the mid-80’s to early 90’s; the latter two being limited rally homologation models.
While new WRC regulations only allow sub-compacts (looking at you, Mazda2), there is still room for Mazda to promote a 3 door compact. Whether it be a more affordable entry compared to the other body styles, or be positioned as a performance competitor for other 3 door hot hatches like the Renault Megane RS, Hyundai Veloster Turbo and Seat Leon Cupra R.
With the Mazda3 being very competitive in the market, this release may very well pressure other Japanese brands to bring out 3 door hot hatches. It would be a similar scenario to how the 86 pressured brands into releasing a cheap performance vehicle (then proved how stubborn and/or slow they are at picking up on a sale), only difference being that it would be done in a Front Wheel Drive based platform; something that most automotive brands have access to.
In a local market that’s seemingly only occupied by the Suzuki Swift Sport, a successful launch could bring about the return of other hot hatches such as the Nissan Pulsar GTi-R, Mistubishi Mirage Cyborg ZR and the Toyota Corolla GTi. The new MPS is also stated to have AWD implemented. All the more reason to take the road to nostalgia.
Of course, Mazda already has the MPS as its compact performance model. The competition could always re-introduce a performance trim on their current 5 and 4 door vehicles. This leaves a 3 door as a purely aesthetic choice. Putting an investment towards a less practical product that is only a small amount cheaper than the more spacious option.
However, 3 doors still hold an appeal of being more attractive and can also be marketed towards a specified audience. Such ventures have been taken by companies such as Volkswagen with their Scirocco and Hyundai with their Veloster. Both were marketed for their sportiness, yet provide base models for those who are as enthusiastic about their car’s performance as they are about their refrigerators.
I certainly believe there is space in the market for another Japanese 3 door hot hatch, but everything I say only lies as hopes and dreams. The only way something like this is to come to fruition is if there is enough demand, which brings me to this:
What do you think of a 3 door Mazda 3?
Would you ever buy one (in standard, MPS or other trim)?
What sort of impact would it have on the Japanese and International market?
Leave your comments below on the page or on our Facebook post.
Words: Shahid Mohamed Islam
Photos: AutoEvolution, PureTrend, RanWhenParked, Seinfield, AutoBlog