Habanero Hatch
December 12, 2009 by Justin Karow
Filed under JDM Feature Cars, Latest Articles
The new 2010 Mazdaspeed Axela (Mazda 3 MPS as it’s known in foreign markets) is the type of car that enjoys getting up in public and telling everyone in its roughest voice that it enjoys eating kittens. For breakfast.
Now that it has your undivided attention with what is anything other than politically correct, it needs to be said that this type of outburst is actually a befitting diatribe for what is undoubtedly one of the best value for money performance cars of 2010. The Mazda Axelas’ outlandish, hairy-chested demeanor and arresting visuals will set you back little more than 2,700,000 yen which for all intents and purposes is a relative bargain. Some will look at the Mazdaspeed Axela and wonder what on earth is wrong with it. Truth is, there’s little wrong with it and a whole lot right. A solid day up and down the back side of a winding country road will prove that to you, beyond all reasonable doubt.
Sure, there are a number of issues with the car that will become obvious soon enough; its interior for example is unconvincing and designed with a materials selection process that screams “40% off” at you but seriously, who cares? With a chassis, suspension and brakes package this obedient and an engine this compelling, it’s terribly hard not to enjoy yourself immensely. The brakes are always right there, firmly pulling you up every time you stand on them. Brake fade? What fade? You can work them harder than a volunteer at an S and M party and they flatly refuse to give in. The suspension is also very good, stiff enough to give you one, but sporting a compliant and taut ride, not overly harsh and with damping that soaks up bumps and directional changes with a firm step.
Looking back a little harder though, the most disappointing aspect of this car was undoubtedly its 6 speed manual gearbox. Hard and cold to the touch, rubbery and vague in delivery, this particular gate lacks the ether to make an essential connection with the driver. The 6-speed is too widely spaced between throws, the throw itself too long and devoid of any implicit sensation. Finding reverse was trying enough but the shift from second to third produced a number of curse word moments. At times, third gear was proving harder to find than Nemo.
Enclosed within the bulbous front end of the Axela, a virtually unchanged 2.3 liter DISI turbocharged and intercooled 4 cylinder engine breathes plenty of fire when asked and yet surprisingly, returns good fuel economy, no doubt in part thanks to its direct injection technology. We logged an average of 8.9 kilometers to the liter even when pushed hard. Make no mistake; this engine is the testosterone that gives the Axela its ripped performance. By unleashing a full 194 kilowatts of power and 380 Nm of twist to the front wheels via a torque sensing limited slip differential, the Axela can be made to smoke its 18 inch Dunlop SP Sport clad rims on its way to a torque steering 0-100kph time of 5.6 seconds. 400 meters is then dealt with in a rapid 14.1 seconds with the little red chili carrying on to a top speed of a heady 260kph.
Acoustically, the initially civilized 2.3liter takes on a raspy whine at high revs, coming across as and sounding a little breathless at the limit of its power band. It does indeed hit the wall at just after 5500rpm where it finally runs out of steam. With its peak pool of torque being spent at 3000rpm, it frantically reaches for the 6000rpm redline completely out of wind. Shift short of its 5500rpm peak and savor the way the engine falls back into the fat of its torque band, delivering another instant response in the next gear. Predictably, the Axela’s clutch deals with the rigors of these ordeals adequately but the “on/off switch” like nature to its take up is something that does need to be addressed.
Wait. Forget everything I have just said. Did I mention how good the chassis is? This chassis is absolutely fantastic. You can really fling the car into corners at high speeds and it simply refuses to come unglued. You will literally have to be Hannibal Lector violent with this car for it to become disturbed. Not even heavy lifting off mid corner unsettles it – that’s how good it is. It’s as planted as an oak tree through corners of any severity or bias and stable enough to give you consistent doses of confidence. It’s an inspiring car to drive right on the point of its nose. Yes, it likes to torque steer but it’s linear and progressively delivered and unloading either front wheel into an off camber bend and back the other way delivers a solid rush as the wheels find traction and pull you through the next crest. One thing I do think it would benefit from is a little more stiffness in the rear. At times, you notice a slight disconnection with the way the front communicates with the rear as if it were a little slower to respond.

Inside the Axela things are modern enough but it is clear that Mazda took money out of the interior materials budget to focus more on the performance and engineering of the car. You get leather seats that are comfortable and supportive but while the driver gets an electrically adjustable pew, the passenger has to make do with manual controls. Where the interior fails in material selection though it makes up for in comfort and music delivery; made possible through the outstanding ( 200,000 Yen option ) 10 speaker Bose sound system. Coupled with the Clarion derived navigation system complete with Blue tooth compatibility, IPhone or iPod connectivity is only a minute away. Mid to high range sound is crisp and full with low frequency thump being delivered by the boot mounted sub woofer; curiously located where the spare tire would usually be. I was glad I didn’t get a puncture.
Oh and before I forget. Leave the DSC switch off. Permanently. Anything else simply spoils the remarkable connection you can establish with this wondrously compliant and voluble chassis. DSC switched on is merely an annoyance and useless in all but the most atrocious conditions. While I’m on the subject of computers, owners of this car will undoubtedly notice the car developing a “flat spot” in its power delivery in first and second gears from time to time, specifically when pulling out of corners at a decent clip. This has turned out to be something engineered into the Axela: a safety mechanism for the sake of smooth power delivery. It did nothing but annoy the hell out of me and made me think the car had something wrong with it. There wasn’t. Ultimately, for the Axela to succeed, it needs to remain as visceral and razor edged as possible and that means a bare minimum of driver aids; anything more is like taking a K1 fighter and putting a pink bowtie on him.
Mazda’s official company line is that torque steer is all part of the appeal of a car like this and I wholeheartedly agree. Owning a Mazdaspeed Axela does indeed put hair on your chest. I should know. I didn’t have any before they lent it to me.
Words: Adam Zillin
Images: John Fry/Adam Zillin













Great write up. Mazda has definitely put together a fantastic driving package.
Problem is I cannot get past how fugly the car is. The previous generation 3 was a nice looking car, but I don’t know what they were thinking when they penned the current model.
Kind of like when Subaru released the ‘bug eye’ model Imprezzas, although I personally think the Mazda 3 is a far worse looking transition.
I enjoy the looks of the new MSP3 besides the front end..
I think it looks good, tougher than the last one at least. Not sure about that big mouth look but if I was in the market for one I’d add a aftermarket front bumper for sure.
I don’t understand the bit about the ‘flat spot’. It says it happens from time to time.. so not all the time? If it was programmed like that to make it ‘smoother’ (a flat spot is considered smooth?)then it should happen all the time. Other than that good article and photos, looks like a real magazine feature.
celica-xx, the “flat spot” I was referring to is a strange one. It was as if the engine refused to deliver power, like it was being held back by the electronics especially when in second gear and exiting a corner hard. It didn’t do it all the time but I have since discovered that it may be software related. I don’t think it was related to the DSC button because I had that switched off the whole time but whatever it was it spoiled a few corners for me. Anyone know exactly what it was?
I thought these were amazing until I actually drove one. Perhaps this is due to my background in Hondas and my current E36, but the power curve was really frustrating for me. Once the revs hit around 3k it was a VERY strong pull, but then it seemed to have disappeared after 5k. Only 2000 RPMs to work with? The handling was amazing, sure, but the off/on/off power just felt unnatural. Some aftermarket tuning may change that, but it sure left a bad impression from an otherwise great vehicle.
You’re spot on about the power curve, but if you work the gears and row quick enough it’s better than good. I know some will find that kind of band too narrow but for me, coming from a similar characteristic in my own STi, it was very usable and kept me busy. I’m expecting the Type R I pick up on Friday to be very different! More on that later.
The thing I wanted to talk about was the flat spot occuring “from time to time”. I don’t know about you but for me that means “not all the time, just sometimes”. If that’s the case, how can it be software related? If it was something with the CPU or DSC or whatever, it’d happen every time. All I’m saying is it might be another incosistent problem with the car. I’m guessing it’s a press car of some sort, maybe it’s had the beejesus thrashed out of it and has developed an intermittent problem.
First, I think it’s cool that you guys are getting press cars. It’s great to see you moving up. I love reading articles like this. I only wish there were more. Do you ever get people saying they want to write for you for free?
I think the power loss “from time to time” would have something to do with a DSC that pretends to be off. Most manufacturers like Lexus, and Mercedes still keep a small amount of traction control even when it;s turned off. Since it only happens in the corners, I bet it is sensing wheel spin and maybe lateral Gs and saying “hold on a sec, we don’t want to be known for crashing like 911s are”… Just my guess.
More articles please, and thank you thank you thank you. If I weren’t so poor I would give you money… We’ll see what Christmas brings… Hopefully more customers.
Derek, you may very well be onto something. I agree that manufacturers still allow for a certain degree of electronic control when it comes to what the driver is and is not allowed to do but whether or not that is exactly what it is, I can’t put my finger on. It could very well be what Celica-xx has suggested and that it has developed a problem. Whatever it was, the research team have been notified about my comment and are looking into it. Hopefully I will receive some word on what exactly “it” was.
If you enjoyed this article you may also enjoy the inevitable comparison I will make to the Honda Civic Type R Euro that was just released. Honda have been kind enough to lend me the car for the weekend. No doubt it will be as good as it’s reputed to be.
Stay tuned.
this car, as good as it is, is not as good as the previous version, it has lost its anger, this one in third gear is a pussy cat in comparison to the previous generation, however it is much more refined. the flat spot your talking about in first and second gear is boost limiting, boost is limited in first and second gear. the last model could out accelerate a 911 porche from 80-120 in third gear as tested by wheels magazine, perhaps the mazdaspeed japanese tune is better than the australian delivered MPS because i left my test drive underwhelmed, i prefer the previous model.