News – Prius Sales Hit the 2 Million Mark

Prius sales have been gaining some serious momentum for the past few years. Toyota released news today that makes for some interesting reading; news that makes sense when considering the way consumers are being force fed hybrid technology like there’s no tomorrow. And incidentally, that’s exactly what Toyota is cashing in on…the belief, no, the fear that there is no tomorrow without this technology.


Buyers of the Prius in Japan have been offered a government subsidy for a while now; a cash back subsidy of ¥250,000 that has since recently ended – and one that resulted in the auctioning off of tens of thousands of vehicles nation wide…

Here is the body of the release…

“Toyota Motor Corporation (TMC) announces that worldwide cumulative sales of the Toyota “Prius”—the world’s first mass-produced gasoline-electric hybrid vehicle—have passed the 2-million mark, with approximately 2,012,000 units sold as of the end of September1. Currently, Prius sales are robust in more than 70 countries and regions, particularly in Japan and North America.

The Prius was launched in Japan in 1997 and began selling in Europe, North America and other markets in 2000. The second generation was released in 2003 and the third generation in 2009.

The third-generation Prius employs the Toyota Hybrid System II (THS II) with a motor speed reduction device. More than 90% of the THS II was redesigned for the third generation, which boasts a world-leading2 fuel efficiency of 38.0 km/L3 and driving performance on a par with that offered by a vehicle with a 2.4-liter conventional engine. Reflecting its name derived from “to go before” in Latin, the Prius, with four selectable driving modes and available advanced features such as a solar powered ventilation system, represents a pioneering, innovative step forward.

Based on sales figures collected up to September 30, 2010, TMC believes that the Prius worldwide has contributed to a reduction in CO2 emissions4 by producing approximately 11 million tons5 less CO2 when compared with gasoline-powered vehicles in the same class and of similar size and driving performance.

As part of its high-priority environment-management policies, Toyota has made a concerted effort to promote and popularize hybrid technology, chiefly through the Prius.
Toyota aims to put this flexible technology to best use, aiming to annually sell at least 1 million hybrid vehicles as early as possible in the 2010s.”

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..That’s one heck of a lot of appliances…

Words and Photo – Adam Zillin

Source – TMC Japan

3 thoughts on “News – Prius Sales Hit the 2 Million Mark”

  1. I wonder on the true environmental goodness of this vehicle after we account for the massive pollution created to produce the Li Ion batteries …….

    Get Hydrogen going people ….. BMW have had them running since the mid 80’s !!

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