You all love 7tune right? You come here for hot news, pimp rides, solid reviews, great shots and a good read. We know this well, always have and that is why, year after year, we continued to drive ourselves to provide you with the best JDM-istic experience from Japan.
We have been around on the intranets longer than most of the other “established” blogs and offer an amazing product but there is something missing and that something has been bothering me lately. Why? Because I believe 7tune has everything the right backer will need to get their message across.
You see, the only way we could get out to these events, track days, press releases and PR cars; the only way we could get “content” worthy of your reading, was to pay out of our own pockets. Personally, the money that has gone into all this – money for equipment and travel expenses has added up over time – tolls for the expressways, fuel for the Press cars and maintenance for my own, lunches and the like and it may surprise some to know I haven’t taken a single cent for any of it. Not a dime or a nickel. On the surface of it, I have basically done a complete years work for free.
That’s crazy you may say. But think of it from this perspective. I decided I would do it anyway for the love of it and because I wanted to. I decided that the site was worth it, that the product was worth it and so are all of you who read it. I decided to be the best damn journo I could be and pass that on to all of you. And you have shown an admirable amount of admiration and feedback in return. I read every email just like Santa and I can see through my google analytics pages whether you’ve been naughty or nice! It has definitely been an interesting year and there is no reason for it not to continue…
Thing is, I have also now decided that for me to continue, I and then in turn you, deserve better than that.
Now that I have found out, thanks to the last 12 months of often exhaustive effort, how much you all appreciate the content and the product we provide here, I found myself realizing the deep necessity for the site to be heavily backed for the progress to continue and grow to the levels I envisage.
Like a tree that refuses to bear fruit, it is hard to keep up with anything in life without something coming back the other way. Specifically speaking, we need money to keep this going. More specifically, we are open to creating a relationship with a company or companies that are willing to support us financially in exchange for content, advertising space and promotion support. This is where our loyal readership can help, I am certain.
What else am I certain of? 7tune.com and its ability to grow into one of the biggest news and information sites for JDM activities on the web. When it comes to JDM, what other sites spring to mind apart from the obvious? You’re struggling to think of them aren’t you? That’s because there aren’t many at all – least of all with people that live here, with their fingers on the pulse and connections to the very core of the industry. Autoblog and Jalopnik are respected giants in the game and even they look to us for content to fuel their movements.
The case for 7tune being financially supported is a compelling one.
We are very satisfied with the mutual working relationship we currently have with our existing sponsors. This has only strengthened our resolve to offer an even more superior product and to think for the growth of the site on a much larger scale.
7tune, I’m sure you’ll agree, is an important place for us to come to. It provides something highly unique with a level of care and attention to detail that is hard to find elsewhere. I used to know a guy that works for one of the bigger places that sometimes posts articles from Japan. You would be shocked if you knew what he thought of you, the readers, because in his pious and bigoted opinion, the readers were “…uneducated 12 years old kids,” that “..wouldn’t know an exhaust from an inter-cooler.”
How comfortable are you in knowing that there are people in this industry that are getting paid and yet, take this attitude toward their readership? Not very, I am sure but listen in – this is not how we view our readers. We care about their opinions and foster intellectual communication. We certainly don’t take them for granted because we are getting a fat pay check and a fancy sticker to pass around. We here at 7tune have a very important job to do and it is now more important than ever that we find someone who is willing to work with us on a much larger scale.
Sure, it’s nice to know that you are considered an authority on the intranets when it comes to things that are happening in the automotive, tuning and racing scenes in Japan. I feel as privileged as I ever did. The fact that our content is redistributed among the biggest sites on the net, proves our content is worth reading and worthy of respect. It is sometimes hard to remember that I need to offer the very best of myself, despite not being paid to do so. But this is the dedication that I have for the site and it is the respect I have for the readers that keeps me focused and committed.
Am I selling my virtues? Maybe – but why not – I’m sure you’ll agree my content is an integral part of what makes the site worth coming back to and paradoxically, it’s a great release for me to be able to entertain and inform you. “Win-Win” wouldn’t you agree? So, it is then easy enough to come to the realization that the level of my service justifies an expense on a corporate level.
At the end of the day this is about you just as much as it is me, because if 7tune is to continue serving up the best information and entertainment it can provide, it needs financial support to continue getting the job done. In short, we are now looking to form a partnership with a main sponsor for the site. Actually, make that sponsors; we are on the hunt now for companies or groups that see how much value they will get from being with us. The platform is there, as are the numbers and we are open for discussion.
It is prudent that the argument for this to be presented here and in this form because I believe this to be the most effective way to get the message to all of you who, I am sure, can then pass it on to whoever needs to see it – in the event that it isn’t something directly related to you, of course.
So we need your help to make that happen. If you’re sitting at your desk and think your company would like to work out a deal with us, forward me an email and let’s talk. If you don’t, try to think of someone that does and send them the link to this page.
Alternatively, if you have or know the contact details of someone who is or may be interested in working with us, please forward me the details and I will make the contact.
Anyways, enough from me – you know the value of 7tune as much as we do.
And we want to remain as committed as we ever were, so lend us your support if you are able.
If any interested parties are in need of any numbers to help them make a decision once talks are underway, I would be more than happy to provide whatever is needed.
We anticipate a positive level of response and thank you again for your interest in 7tune.