You thought Godzilla was the GT-R? Think again. The real heavyweight of the Japanese market, the opposition crushing JDM monster is proving to be …the Toyota Prius. According to the last market stats, the hybrid poster child is on its way to shatter the all time record for most annual sales of a model in Japan ever as soon as next month.
Prius sales have been gaining some serious momentum for the past few years. Toyota released news today that makes for some interesting reading; news that makes sense when considering the way consumers are being force fed hybrid technology like there’s no tomorrow. And incidentally, that’s exactly what Toyota is cashing in on…the belief, no, the fear that there is no tomorrow without this technology. Read more
“Waku Doki” in Japanese loosely translates into an “exciting adrenaline rush” and it was certainly that after they started the day with the LF-A. It wasn’t just the awe inspiring new supercar that was on hand for journalists to enjoy either – Toyota had all guns blazing Friday and 7tune was there to soak in the experience… Read more
As a direct competitor to Honda’s upcoming CR-Z, Toyota are developing a new hybrid sports car based on a shortened Prius platform and packing more power… but will it be named “MR-2″?