Toyota Crown Series Minor Update
February 9, 2010 by Justin Karow
Filed under Latest Articles
Toyota’s good looking big sedan is already 2 years into its life and has received its first minor update.
The Crown series is even more competitive now with reduced fuel consumption, changes to its exterior and even a slight price decrease making the base model Crown Royal Saloon 2.5L “Special Package” almost as cheap as Nissan’s bare bones Skyline 250GT. Exterior changes (that differ from Athlete to Royal Saloon/Hybrid) include a revised front bumper, fog lamps, grille, roof antenna and tail lights and the Crown Hybrid model is now based on the Royal Saloon rather than the Athlete. Three new alloy wheel designs have also been added to complete the list of exterior changes. Inside all models have received a revised interior with higher quality fabrics and wood grain panels featuring different patterns and finishes. A USB port to accept portable audio devices is also included as well as improved voice guidance with the HDD navigation system and also to inform the driver of when the ETC card is due to expire.
The price decrease comes by way of reduced taxes due to the now more frugal 2.5L Royal Saloon which has received changes to the transmission to bring its consumption figure down 0.4km/L to 12.4km/L. The 2.5L 4GR-FSE now runs on regular unleaded gasoline instead of premium unleaded which also reduces runing costs.
| Pricing | (All prices in Yen) |
| <Royal Series, Athlete Series> | |
| Grade | Engine | Transmission | Drive | Price (Incl. Tax) |
|
| ”Special Package” | 4GR-FSE (V6・2.5L) |
6 Super ECT | 2WD (FR) |
3,450,000 | |
| “Special Navi Package” | 3,950,000 | ||||
|
Royal Saloon
|
4,150,000 | ||||
| “Special Package” | 4WD | 3,740,000 | |||
| “Special Navi Package” | 4,240,000 | ||||
|
Royal Saloon i-Four
|
4,440,000 | ||||
|
Royal Saloon
|
3GR-FSE (V6・3.0L) |
2WD (FR) |
4,580,000 | ||
|
Royal Saloon G
|
5,200,000 | ||||
| “Ottoman Package” | 5,270,000 | ||||
|
Royal Saloon i-Four
|
4WD | 4,810,000 | |||
| “U Package” | 5,430,000 | ||||
| “Special Package” | 4GR-FSE (V6・2.5L) |
2WD (FR) |
3,550,000 | ||
| “Special Navi Package” | 4,050,000 | ||||
|
Athlete
|
4,250,000 | ||||
| “Special Package” | 4WD | 3,780,000 | |||
| “Special Navi Package” | 4,280,000 | ||||
|
Athlete i-Four
|
4,470,000 | ||||
|
Athlete
|
2GR-FSE (V6・3.5L) |
2WD (FR) |
4,870,000 | ||
| “G Package” | 5,590,000 | ||||
| <Hybrid> |
| Grade | Drive System | Drive | Price (Incl. Tax) |
|
|
Hybrid
|
2-stage motor speed reduction THS II (V6・3.5L+motor) |
2WD (FR) |
5,400,000 | |
| “L Package” | 5,800,000 | |||
| “G Package” | 6,200,000 | |||
.
TRD has also updated its Crown line up of parts and accessories to include a revised front bumper to match the minor update for the previously available body kit and turn signal bulbs. Other parts that are available from TRD for the Toyota Crown are a sports suspension kit, alloy wheels, emblems and carbon fiber B-pillar garnish which all remain unchanged.
Images: Toyota Motor Co.








A Toyota Crown over a BMW 5 Series/MB E-Class/Audi A6?
… Yes Please !!
“Dare to be Different”, cos I’d probably have the only 1 in UK
beautifull :0
Not bad, it sure looks better then the Avalon, I wonder how this car would be received in Europe?
I like the style of this car alot especially the TRD version, pity they all only come in auto.
Where does this car sit in the Toyota lineup? Judging from specs alone I’d assume it sits under the GS but above the IS in terms of luxury lineup. At first glance it really reminds me of current gen GS/Aristo (my all-time favorite luxury sedan).
@K’
Its the same place as the GS but for less money, and with more sedate looks.
STJ: Thanks for the info.
The higher end options look pretty decent and come with some decent packages. I wouldn’t expect anything less from a Toyota luxury car.
The Crown or MarkX should replace the appliance looking Avalon here in North America. These two cars would be ideal choices for Corolla/Camry owners who want to move up and keep within the Toyota brand without going to Lexus’ ES or IS.